BLEACH London Makeup | Brand Review

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The other day when I was shopping on Cult Beauty (as I often am) I spotted a brand I’d never seen before – BLEACH London. This was before they were brand of the month on Cult Beauty, so I didn’t have much information but my own research – but I decided to get some products anyway. I tried to get as much range in items as I could to try out to give a fairly comprehensive brand overview and review, so in this review you’ll be seeing a fair amount of different products.

There are three BLEACH hair salons in London, where you can obviously go to get your hair funkily styled and dyed into a mirad of colours. This then became making hair care products that you could take home with you (and now they sell on Cult Beauty) and then makeup. I didn’t purchase any of the haircare products, so this is a fully makeup related brand review, but I have been eyeing up a few more bits and pieces. It’s also good to note that BLEACH London is a fully vegan and cruelty free brand and takes a strong stance on this! If you want to know more about the brand and their feelings about sustainability and being vegan you can find that here.

I’ve linked both Cult Beauty and BLEACH London’s own website below when I talk about each product, as they also ship directly from their own website.

BLEACH London Louder Powder –  TD 2MA & GS 3ME| £3.00 | Cult Beauty

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I need more shades of these. I love single eye shadows more than I love palettes and these are amazing quality – particularly for the price. TD 2MA isn’t the most pigmented matte in the world, but it blends well and GS 3ME is such a gorgeously pigmented metallic! From my quick perusal online BLEACH also make a very wide variety of unusual shades (expect to see more featured on my blog!). BLEACH also make their own palettes that you can plop these singles into if you don’t already have one.

My only real criticism here is that I wish the shades had proper names – it’s a bit of a pet peeve of mine when brands do this and though it’s seriously not a real issue it is something I would prefer.

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BLEACH London Metallic Louder Powder – BV 5ME | £4.50 | Cult Beauty

Another single eye shadow but this is in their metallic formula – a glitter and pigment bomb! I picked up BV 5ME which is a deep purple with a dark base, ‘bruised violet’ describes this shade perfectly. This shade had some fall-out due to the amount of glitter so I would recommend using a glitter primer with it. I will be picking up the shade P1 ME at some point as I’m interested to see what it looks like in person.

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BLEACH London Contour-Nuity – Bones 4 | £4.50 | Cult Beauty

The shade, tone and formula of this contour powder is perfect. It even rivals my love for the Kevyn Aucoin contour powder in light – which is more than 7 times the price!! As it isn’t an overtly pigmented powder it makes application so much easier and far more unlikely that you will go over-board! The tone of shade number 4 is great for fair skin like mine as it is ashy enough without being incredibly grey toned.

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BLEACH London Matte Lip Kit – I Saw Red | £12.00 | Cult Beauty

This is the one product (although I should say two a this kit contains a lip liner and liquid lipstick) that let me down a tad in this haul. I would describe the lip liner as having a medium creaminess which is good as it’s not too soft but not too hard either, but the lipstick itself I find to be quite dry.  Due to this I find that unless my first application is perfect it can layer rather strangely – this might just be the red shade however. ‘I Saw Red’ lasts very well on the lips – around 8 hours – though past the half way point I find I want to apply lip balm. The shade of this is beautiful and makes my teeth look very white so I shall continue to wear it, but over shorter periods of time.

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BLEACH London Foundation Brush F003 | £5.00 | Cult Beauty

I received this as a freebie for ordering a certain amount of BLEACH London products and as a self-confessed brush addict I was quite excited. I would say that the fibers aren’t as soft as some synthetics (a little more plasticity) but for the price this brush seems good value. I adore stippling brushes for everything from foundation to blush and would recommend picking up this one if you’re in the market.

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Here’s a look that I created using all of the products that I’ve spoken about in this review. I used the purple shimmer on the lower lash line and the two other shades in in the crease and on the lid.

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Will you be ordering from BLEACH London ?

Robyn xx



  1. Emily

    I’ve seen Bleach London pop up a few times before, but only their hair products, never makeup! These look absolutely fab, love the look of the contour powder and the individual pans. Definitely going to have to check them out on Cult Beauty now. Fab post and lovely photos xx

    emily x ❤ |

    • Robyn

      I would really recommend the contour powder – they do a few different shades too if you have deeper skin or want a harsher contour. Glad you enjoyed the read !

  2. Emma Parry

    I hadn’t heard of this brand either. I wasn’t sure about the bright colours for your eyes until I saw your photo – they actually look brilliant, I need to be more adventurous with shades I think! Shame about the lipstick but it looks good anyway! x

    • Robyn

      I enjoy brights when I don’t use false lashes – I think it makes them more wearable ! I adore the shade of the lipstick and I do think my lips are quite dry anyway so if dryness doesn’t bother you then it might be one for you?

  3. 💀Alice

    I knew about their hair products as I am one for dying it funky colours but had no idea they did makeup too! It’s definitely not a range that’s widely spoken about, I absolutely love those eyeshadow shades and the red lip is so striking it’s gorgeous, shame about the formula though! Love the look you’ve created 🙂
    Alice Xx

    • Robyn

      I am not a funky dye person I’m afraid ! I’m such a wuss about it. Glad you like it – I think perhaps the lighter shades would be less drying but then most liquid lipsticks I find are a bit that way!

  4. Charlotte Lane

    Such a gorgeous look Robyn!! I love the look of those single eyeshadows and the lipstick is a really pretty shade of red, it’s a shame that it’s super drying though and doesn’t necessarily layer properly xo

    Char |

  5. Rachael Shortt (PaleGirlRambli

    I’m impressed with how affordable those single eye shadows pans are, I’d definitely pick up a few to try out! I’d never heard of this brand before so Thankyou for introducing me!
    PaleGirlRambling xo

  6. Cindy

    I’ve never heard of that brand before but I love how the products look on you! That contour color looks perfect and that lip color is absolutely beautiful.

    Cindy |

  7. Chloe

    I can’t believe I haven’t heard of this brand before – they sound amazing! Those eyeshadows are so beautiful! You look absolutely stunning too, red lipstick suits you so much! xx

  8. Joyce Lau

    I need to try the Conroe powder! I’ve seen it in Superdrug and was surprised since it’s a hair care brand x

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