The L’Oréal lash paradise mascara took the YouTube and Blogging world by storm a couple of months ago when it popped onto the makeup scene. This was primarily because of its wand and packaging looking suspiciously similar to a high-end mascara that many love – the Too Faced Better than Sex mascara. This offering from L’Oréal took a while to come to the U.K. (and they changed the packaging for the market here), but when it eventually did I rushed out to Boots to get it. Honestly, what sort of blogger would I have been if I hadn’t.
I’m going to put a mini disclaimer right here, at the beginning of this post, just to say that in my experience mascaras wear extremely poorly on me. I have been blessed (or cursed as the case may be) with a combination of very dry under-eyes and very oily, hooded eyelids – meaning that at any opportunity it can get product tries to transfer to my lid but any fallout also gets stuck to my under-eyes. As a result I try not to pile on too much mascara or by the end of the day there’s a high probability of me looking like a raccoon.
Also, I have previously tried the Too Faced mascara – that flaked very badly on me by about 3 hours in. Luckily it was a sample, so it didn’t set me back any cash.
Claims – L’Oréal Lash Paradise Mascara
L’Oréal claims that this mascara will ‘take your lashes to paradise with intense volume and spectacular length. The Ultra-Soft brush coats lashes with a silky smooth formula, enriched with lash-loving castor oil. Lashes feel feather-soft, without any flaking.’
These are some pretty high claims, to deliver both volume and length (when generally mascaras tend to do one of these capably) and also not flake. So away we go …
Application & Formula – L’Oréal Lash Paradise Mascara
My initial thoughts on application were how much I really liked the wand – it reminds me of YSL mascaras that I’ve grown to love (and yes, also the Too Faced Better than Sex mascara). It isn’t an ideal size for the lower lash line as it’s rather chunky but I can make do.
The formula off the bat is quite dry. This is my preference in a mascara – but I do wonder if it will dry out more quickly than other mascaras and become un-useable because of this.
These pictures show one coat of the mascara just after it has been applied. I find it does lengthen and volumise as it claims – although does neither as well as a mascara designed for one of those purposes. However, for a quick one and done it is very good!
My natural lashes are also pretty short, so to get them looking like this from a single coat is very good in my books.
Wear – L’Oréal Lash Paradise Mascara
This is where my review gets tricky. This wears very well, it really does; compared to most other mascaras that I own. Now that doesn’t mean it doesn’t flake – it does, 4-5 hours in. But I would say the transfer, even on oily gal over here, is pretty minimal. It still does it, but it’s nothing I can’t handle. It does also hold a curl pretty well (though this isn’t something I struggle to find).
My lashes do feel soft as claimed, and not too dry either (hopefully the oil in here?).
Realistically, I’m going to sum up this review by saying it did a hell of a lot better than Too Faced and 80% of other mascaras I’ve tried did on me. To be fair, I think that says something very postive for the L’Oréal Lash Paradise Mascara.