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I’m not ashamed to say I’m a bit of a foundation hoarder, and in my opinion sometimes it’s worth the splurge on a base product and other times you can save some cash. One of the affordable (£9) releases I was most excited about from last year was the new LA Girl Pro.Coverage Illuminating foundation – as soon as I saw it on Beauty Bay* I snapped it up. This was a few months ago, so I feel that I’ve been trying it out long enough now to give a full review.
Shade & Application
I purchased porcelain – the lightest shade. It’s pretty pinky toned (swatches below next to Nars Sheer Glow in Mont Blanc), and this time of the year a tad too dark on me; however they also came out with a white mixer shade, so if you’re even fairer than I am you should be able to find the perfect shade. There’s also a pretty large range of shades even for darker skin tones so if you struggle to find a reasonably priced foundation that runs deep enough you might find that in this foundation. I find this applies equally well with a beauty blender and brush (though obviously a beauty blender sheers out its coverage).
Coverage & Finish
The coverage is a solid medium (not full), although it is buildable, with a very dewy finish and lightweight formula. I’d describe it as looking very skin-like and natural (although not invisible). I have combination skin with some dry patches and this foundation sits perfectly on top of those without emphasising them. I MUST set my oily areas (otherwise by the end of the day I can look very ‘glowy’ – not in a good way), but this is no different to any more dewy foundation I own.
This foundation really comes into its own in photography. With it being HD it is designed to look good in photographs and I would agree with LA girl’s ‘flawless’ claim. The pictures below were all taken wearing the LA Girl Pro.Coverage Illuminating Foundation and you can find more on my Instagram here. My skin hasn’t been altered in any of these shots (or blurred) – even my boyfriend who helps me with these sorts of photos was stunned by how perfect my skin looked in them.
This foundation wears for a very long time on my skin, but I wouldn’t recommend it for someone with oily skin as the first place it breaks down is my t-zone. I can wear this for a full day at university and I don’t find it looks bad even after that.
Overall, I really adore this foundation! I think it looks stunning and has been really giving my beloved Nars Sheer Glow a run for it’s money – and speaking of money, it’s so cheap you can’t go wrong! You do get 28ml of product for the price you pay (slightly less than the standard 30ml for foundations), but at this price point I’d be open to getting far less product than that! Again, probably better for a normal to dry skin type but I’d just give it a try – if you’re in the UK Beauty Bay* is your best bet if you’d like to do just that!